Behind the sale.

Who, What, Why?
Completely rebuilt by Urban Possible and constructed by Vervebuild, 142A Darling Street offered a marriage of form and function. With four bedrooms, four-and-a-half bathrooms, multiple living areas, and dual-street access, the home embodied smart, contemporary living, with a touch of luxury. 
Floor-to-ceiling glazing took in city skyline views, while smart home technology elevated the experience.

BresicWhitney’s Andrew Liddell knew these features needed to be front and centre – and that presentation was paramount. “The home was incredibly high quality, and it was important that this was the hero message of the campaign and something we focused on communicating with buyers,” he said.

Turnkey luxury.
While Sydney’s key lifestyle and harbourside suburbs, including the Balmain Peninsula, remain coveted destinations, demand was driven by more than just location. Rising costs and complexity within the construction process have played a role in shifting buyer priorities, meaning move-in-ready homes are more sought-after than ever.

From the outset, interest in the home was strong, Andrew said. “Buyers at this [price] level are incredibly astute. They want to know that the highest levels of craftsmanship and care have been invested into a finished product. Building and labour costs have grown exponentially over the last few years, too. That means that to produce a home to this standard not only costs more now financially, but it costs more in time and energy. That is something the market at this price point appreciates.”

The successful buyers were a young family who had recently completed a similar renovation, and sold their home last year. “Their understanding and appreciation of the time and effort that the owners went to, was part of what drove them to purchase the home at the price level they did, and their motivation to secure it pre-auction,” Andrew said.

Beyond postcodes.
Knowing where buyers are likely to hail from geographically was – and remains – of critical importance when selling luxury property. “It’s important to think outside the box of ‘local’ buyers and ensure that the net is being cast as wide as possible,” says Andrew. 

He shares that while the buyer was local to the Balmain Peninsula, the underbidder was not – and that this is a trend of increasing prevalence across property sales.

“A trend we’ve seen over recent years is that buyers are increasingly becoming more agile across the lifestyle suburbs. It’s now more about the home than the postcode, and that’s something that’s even more true for buyers at the upper end of the market.”

Final thoughts.
Crafting a clear message and understanding buyer motivations can be the difference between what constitutes ‘good’ and ‘great’. In Sydney’s competitive prestige market, that difference is everything.