Behind The Sale: 28 Ruby Street, Mosman

BW: Tell us what made this property special?

AC: There are many attributes that made this property a standout - we called it the 'Ruby in the Crown' of Clifton Gardens. It offered sweeping Sydney Harbour views and sat on a scale that's rare for this pocket of Mosman. It was the type of estate that immediately captured the imagination and awe of the market, but at the same time, required a really tailored strategy to deliver the outcomes we were striving to achieve on behalf of our owner.

BW: Can you tell us more about what the owner hoping to achieve?

AC: Our client understood how special the property was and that it wasn’t one you rush to market. They trusted our advice on showing the home by private appointment only, meaning no public open homes. This allowed us to engage and work directly with all qualified buyers. We conducted close to 100 private inspections.

BW: What details can you share about the types of buyers attracted to the home?

AC: Many of the prospective buyers were high-profile individuals, hailing from the Lower North Shore or Eastern Suburbs, or internationally. We were quite clear of this buyer profile from the start given our experience in other sales of this calibre, across Mosman in 2025. Our early identification of this was also part of why we opted for appointment-only private inspections.

BW: How did you approach the campaign?

AC: We showed the home many times a week across an X-week period - including mornings, evenings and weekends. This flexibility allowed us to meet qualified buyers when and where best suited them: in person, and virtually across different time zones. This came with a high level of property preparation ahead of each open. Exceptional presentation with the highest level of attention to detail is incredibly important, as you’d expect.

The creative components - the way we photographed and presented the home digitally - was equally important. Our photoshoot took place over three days, with the creative team working to capture exact angles at precise times to showcase the shadows, the light and the harbour. Anyone visiting the home would be able to see and feel how special it was, so our task was to present it in a way that visually communicated that to buyers before they walked through the door. Both of these demonstrate the complexity in campaigns of this nature and the consideration required at all stages. A strong sales result is never achieved in isolation.

BW: What does this result signal for Mosman's prestige market?

AC: The sale achieved a new price record for Clifton Gardens. This shows the enduring value in the local area and the ongoing appetite from buyers at this level. Another takeaway is the value that buyers see in iconic Sydney Harbour views. The vantage point from 28 Ruby Street was one only available from select geographical points across Sydney which is difficult to come by again. What this demonstrates is that top-tier buyers respond to more than just location - they value discretion, bespoke presentation, and properties presented at the highest standard. When these align with scarcity like this harbourside estate, the market responds. 

BW: Do you expect to see more of this type of activity in 2026?
AC: Absolutely. Buyers and sellers at this level watch and observe the market closely at all times, even if they’re not actively looking to participate. They keep an open mind to opportunity when it’s presented. The number of noteworthy sales across the second half of 2025 will have increased interest and appetite to buy over the next six-12 months.