Merchant: a new era of experiential office luxury.

The concept reimagines nine floors of a serviced apartment building into a collection of suites ranging from 36sqm to 114sqm. More than modern workspaces, they’re a refined alternative to conventional corporate environments, where professionals and business owners can invest in their own space, to leverage superannuation benefits, or simply to operate within Sydney’s premier business hub.

Romany Brooks, BresicWhitney selling agent, highlights the uniqueness of the offering. “This environment will truly change the way we work. There is a level of comfort that people have come to expect from working at home, wanting their surrounds to feel curated, personal, and inspiring. Merchant brings that level of warmth and sophistication into the CBD, ensuring workspaces are as inviting as they are functional.”

With Sydney’s CBD regaining momentum post-pandemic, and professionals rediscovering the value of separation between home and work life, Merchant introduces an experiential layer to this movement. Its state-of-the-art boardrooms, private focus areas and sound booths are all designed to support productivity while fostering a sense of exclusivity. Other facilities include wine storage areas, informal and formal meeting zones, and an expansive function room for up to 50 guests.

Holistic in its delivery, Merchant also features premium end-of-trip facilities, including a bike storage room, towel service, and ice stations – ideal for those who cycle to the office, or schedule exercise around work hours.

Romany says, “What stands out to me is that these elements don’t just appeal to those actively searching for a new office space, they introduce entirely new possibilities for professionals who didn’t know this level of design and amenity existed in a commercial setting.”

With private lift access, an opulent lobby, and an entrance designed to impress, the building is positioned amidst Sydney’s most renowned business and hospitality landmarks, including the Ash Street dining precinct. Connection to the new Martin Place Metro nearby further enhances accessibility, reinforcing its status as a future-forward investment.

“I’m already seeing the concept resonate with a broad spectrum of professionals – solicitors, board directors, psychologists – anyone who wants their office to align with personal and professional aspirations,” Romany says. “At BresicWhitney, our clientele spans many prestigious suburbs, from the Eastern Suburbs to the Inner City and Inner West, Balmain to Hunters Hill and the Lower North Shore. Merchant speaks to these people who appreciate quality, while also sharing the design-ethos that our brand is known for representing.”

A masterfully curated idea with a clear commitment to excellence, the bar is now raised for the next evolution of Sydney’s commercial landscape. For owner occupiers looking to redefine their future, Merchant ensures an investment can be sophisticated, strategic, and meaningful.

View Suites 706, 402, and 201.